Hype, Hops, and a Lot of Hope: Inside the Billion-Dollar Weed Drink Gamble

Merry Jane
Jul 17, 2019, 11:50 am143 pts
You sidle up to the bar. “Can I grab a pint of the lager?” you ask, a question you have asked probably a zillion times without difficulty. This time, however, you get a question back: “Sure — alcohol, THC, CBD?” It’s kind of a hammy hypothetical, but for some in the cannabis industry, it’s a shared vision of…

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