How hemp, CBD companies can vet celebrity partnerships to avoid (embarrassing) pitfalls

Hemp Industry Daily
By Kristen NicholsMar 23, 2021, 6:30 am190 pts
This story originally appeared at Marijuana Business Daily. When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced its newest brand ambassador: American astrologer Susan Miller. Ambassadors and celebrity partnerships are familiar…

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