Netflix implements advertising tier structure to offset losses

Mugglehead
By Joseph MortonOct 13, 2022, 11:33 pm181 pts
Netflix (NASDAQ:NFLX) is adding an advertising tier and commercial breaks to its programming to give viewers the option of a cheaper monthly subscription plan. To facilitate this shift and provide continuous feedback on the efficacy of the shift, Netflix has brought on Integral Ad Science (NASDAQ:IAS), to help…

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