Aurora deepens ‘premium’ cannabis focus via CA$38M TerraFarma acquisition

MJBizDaily
By Matt LamersMar 24, 2022, 4:30 pm192 pts
Aurora Cannabis reached a deal to buy TerraFarma, the parent company of craft producer Thrive Cannabis, in a bid to reinforce its “premiumization” strategy and become profitable by the spring of 2023. Aurora deepens ‘premium’ cannabis focus via CA$38M TerraFarma acquisition is a post from: MJBizDaily:…

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