Billboard ban is latest marketing hurdle for California cannabis firms

MJBizDaily
By John SchroyerApr 19, 2021, 12:00 pm222 pts
The billboard isn’t flashy or particularly eye-catching. It’s just green text over a whiteboard, touting Palm Royal Collective as the No.1 cannabis dispensary in Southern California’s Coachella Valley. The only art element is a palm tree logo in the top left corner. That billboard, among a dozen or so on…

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