How Canadian retailer Nova Cannabis plans to profit from shift to Value Buds brand

MJBizDaily
By Solomon IsraelFeb 12, 2021, 9:00 am198 pts
Canadian marijuana retailer Nova Cannabis will bet heavily on a value strategy after combining with a competitor, signaling the continuing importance of low-priced products in the increasingly competitive Canadian adult-use market. After the deal closes in early March, most of Nova’s 53 retail locations will…

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