Marketing lessons cannabis companies learned during 4/20

MJBizDaily
By Bart SchanemanMay 1, 2020, 12:00 pm237 pts
The coronavirus pandemic forced marijuana companies to be creative in getting the word out during this year’s 4/20 sales event. With limited to no in-store sales capabilities, businesses leaned on web-based solutions, including social media, videoconferencing and email marketing to reach consumers about the…

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