The Road to 4/20: How the Cannabis Industry Prepares for the Biggest Day of the Year

The Chronic Magazine
By Hunter DublinAug 14, 2026, 11:50 am64 pts
Every industry has a moment on the calendar that everything seems to build toward. In retail, it’s Black Friday. In sports, it might be the Super Bowl or the championship game. In the cannabis world, that moment is April 20th. What started decades ago as a bit of inside slang has grown into the biggest day of…

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