How Stardom Fuels Sales: The Surprising Impact of Celebrity-Backed Cannabis Brands

The Chronic Magazine
By Anne D. WardApr 21, 2024, 11:25 am320 ptsTop
In the dynamic world of cannabis, the allure of celebrity endorsements has proven more potent than traditional marketing strategies. Recent retail sales data highlights a striking trend: celebrity-backed marijuana brands like Seth Rogen’s Houseplant and Wiz Khalifa’s Khalifa Kush are not just drawing…

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