How Houseplant Built a Brand for the U.S. Market

Cannabis Business Times
Sep 13, 2021, 10:00 am245 pts
When Houseplant launched in the U.S. on March 11 earlier this year, the cannabis company’s website famously crashed. Brand co-founder Seth Rogen spent the day tweeting with eager customers, ensuring that folks in California would indeed be able to buy Houseplant flower and Housegoods products. Within the…

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