Gen Z Customers Are Entering the Cannabis Market

Cannabis Business Times
Dec 18, 2020, 11:00 am187 pts
This year, the oldest members of Gen Z turned 23. That means the legal cannabis industry is about to be bombarded with new customers—members of a distinct generation with new tastes and emerging cultural touchstones. The HQ Cannabis Brand Affinity report was issued in December 2020 by Headquarters, a strategic…

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