What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson

MJBizDaily
By Matt LamersMar 25, 2020, 6:30 am411 pts
Large Canadian cannabis producers and their financial backers got a lot wrong in the lead-up to legalization. And not much has changed. Instead of focusing on consumer segmentation and proving out their businesses, they built massive facilities – “cathedrals to cannabis plants” – because that’s what…

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