Cannabis Kombucha, Gluten-Free Edibles: Weed Companies Jump on Wellness Trends

Cannabis Culture
By Alex Halperin, The GuardianMay 13, 2019, 12:14 pm196 pts
Companies are adding cannabis to smoothies or pairing it with herbal supplements to target a new class of consumers. When really good weed is widely available, how does a business convince customers to buy theirs? The answer is branding, and for many companies, that means a focus on “wellness”. Some…

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