Plain Legal Pot Packaging Not Doing Canadian Consumers Any Favours, Report Says

Cannabis Culture
By Katie Dangerfield, Global NewsMay 9, 2018, 4:20 pm
When marijuana is legalized in Canada this summer, the government plans to sell it in plain packaging that is a single, uniform colour and does not include any graphics or images. But a recent CIBC report said that despite the lack of flashy packaging, brand loyalty will be an important determinant for…

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